PRIMETIME SALE
The WatchNation Primetime Sale brings together a wide selection of watches and jewellery at special prices for 2 days only.
From established favourites to models worth discovering, the collection covers mechanical, quartz, field, dive and everyday watches from some of our best-known brands.
The Sale ends at 11:59pm on Wednesday 7 October, when prices return.
Primetime Top Picks
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
shop by brand
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
designer brands
Up to 50% off designer brands
Shop Michael Kors, Emporio Armani, Vivienne Westwood and more, with familiar fashion names bringing a distinctive approach to watches and jewellery.
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
SWISS AND JAPANESE WATCHES
UP TO 60% OFF SWISS AND JAPANESE WATCHES
Explore Orient, Seiko, Hamilton and more, from Japanese automatic favourites and Swiss-made field watches to divers, chronographs and dependable everyday pieces.
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
JEWELLERY
UP TO 80% OFF JEWELLERY
Discover Fossil, Skagen and more, from clean everyday bracelets, necklaces and earrings to bolder pieces designed to stand apart.
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
PRIMETIME SPECIAL
Need help?
Frequently Asked Questions
PRODUCTS
Yes. A reduced price does not mean losing the manufacturer warranty. Every new watch includes its official manufacturer warranty, and you can find the relevant warranty information on each product page.
The main difference is how they are powered. A quartz watch uses a battery and an electronic movement to keep time, making it accurate and very easy to live with. An automatic watch uses a mechanical movement powered by a mainspring, with a rotor inside the watch helping to wind it as you move your wrist.
Case diameter, shown as something like 36mm, 38mm, 40mm or 42mm is a useful place to start, but it does not tell you everything.
Your wrist size, the length of the case from lug to lug, its thickness and the overall design can all change how large a watch feels. Two 40mm watches can therefore wear very differently.
The right size is ultimately the one that feels comfortable and properly proportioned on your wrist.
If you buy a metal bracelet watch, just let us know in your order notes and we will size it for you free of charge.
DELIVERY AND RETURNS
Yes. Sale items can be returned within 14 days of receipt, provided they meet the usual return conditions and are unworn, with their original packaging and accessories.
Yes. UK orders qualify for free delivery, with tracked services used across UK shipments. Faster delivery options are also available at checkout where applicable. Orders placed on weekends or Bank Holidays are dispatched on the next working day.
Yes. We offer free shipping to both the USA and Canada.
Orders to the USA and Canada are also sent on a DDP (Delivered Duty Paid) basis, which means applicable duties, taxes and customs charges are included at checkout. You should not be asked to pay additional import fees before delivery.































































































































